Estoty, founded in 2012 in Riga, Latvia, expanded with a second studio in Vilnius, Lithuania, in 2014. Today Estoty is known as a creative video game developer with a keen eye for detail, crafting games across all platforms including PC, mobile, and VR.
With a portfolio of over 50 successful titles, Estoty has created global mobile hits such as Johnny Trigger, 2048, and Knife Hit, along with recent successes like Idle Breakers, West Escape, Raptor Evolution, Age of Sails, and My Little Universe. Collectively, Estoty’s games have been downloaded more than 2 billion times, with Johnny Trigger becoming the most downloaded mobile game worldwide in January 2020. This success has empowered Estoty to take on larger-scale projects, expanding its creative vision and pushing the boundaries of gameplay and storytelling.
Launch, manage, and scale UA campaigns across multiple networks, including Meta, Google, TikTok, Unity, Axon, Mintegral, and rewarded networks;
Own performance across different monetization models (IAP, Ads, hybrid) with full responsibility for results;
Manage and optimize large-scale advertising budgets with a focus on efficiency, scalability, and risk control;
Optimize campaigns using CPI, ROAS, LTV, retention, and payback targets;
Analyze large datasets to identify scaling opportunities, inefficiencies, and creative fatigue;
Make budget allocation and scaling decisions based on data, forecasts, and risk assessment;
Use AI / automation tools to support data analysis, forecasting, reporting, and optimization workflows;
Work with attribution and analytics tools (MMPs, SKAN, probabilistic attribution);
Communicate with ad network account managers and external partners.
3+ years of hands-on UA experience in mobile games;
Proven experience managing and scaling high advertising budgets;
Strong track record scaling campaigns across multiple UA networks, including social and rewarded traffic;
Practical experience with Unity, Mintegral, TikTok, Meta, and DSP / rewarded networks;
Experience working with hybrid monetization projects (IAP + Ads); idle / arcade experience is a plus;
Deep understanding of UA KPIs and optimization logic;
Good knowledge of attribution systems;
Strong analytical skills and confidence working with large volumes of data;
Experience using AI tools for data analysis, reporting, or decision support;
Ability to manage.
Good command of Latvian and English for documentation, tool proficiency, and communication with team members and external partners.
Nice to have:
Experience with automation, scripts, or internal UA tools;
Experience scaling campaigns to very high spend levels;
Strong understanding of creative structures, placements, and algorithm behavior.
Friendly atmosphere and smooth interpersonal relationships - this is our core value;
Opportunity to contribute to the creation of a new mobile game that will be played by hundreds of millions of people around the world;
Full-time 09:00-18:00 job position, Full remote, Hybrid / Office, on-site;
Salary 1800 - 4000 (brutto) depending on experience.
Senior User Acquisition Manager • Luxembourg
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