Senior Marketing Manager - Performance Marketing

Description We are looking for a smart, analytical, excited and results-oriented Performance Marketing Manager to drive EU paid performance marketing initiatives for Amazon Books. Are you looking to transform the way we engage our customers into reading? Do you love books and have a passion for performance marketing? Take your passion and career to the next level with EU Print and Kindle Books. This is an exciting opportunity for someone who wants to think strategically about new customer acquisition, performance marketing and have the opportunity to put those strategies into motion. You will shape, invent, and bring to market initiatives to drive the growth of our business. Based on your analysis of the business needs, you will identify local or pan-EU opportunities, develop the campaigns and own EU performance marketing end-to-end. The ideal candidate will have high degrees of customer obsession, strong ability to think big, dive deep to bring marketing ideas to execution. We are looking for someone with a demonstrated track record of success in performance marketing best practices. They combine superb marketing, data-analytics and communication to define the optimal customer experience. When Amazon.com launched in 1995, it was with the mission “to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This goal continues today, but Amazon's customers are worldwide now, and have grown to include millions of Consumers, Sellers, Content Creators, and Developers & Enterprises. We get our energy from inventing on behalf of customers. We're a company of pioneers. For today's pioneers, that's exactly why there's no place on Earth they'd rather build than Amazon. Key job responsibilities Design, launch, optimize and lead EU performance marketing campaigns Identify optimal channel and marketing localization opportunities , including experimentation in new channels and opportunities Coordinate cross functional teams and the Global Books performance marketing team to launch and track results of Books performance marketing Basic Qualifications Experience in professional non-internship marketing Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience communicating results to senior leadership Experience using Microsoft Excel to manipulate and analyze data Preferred Qualifications Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM / sales insights Experience with Salesforce and Tableau Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https : / / www.amazon.jobs / en / privacy_page) to know more about how we collect, use and transfer the personal data of our candidates. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboard...

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