Description de fonction The Role :
- Develop strategies and tactics to get the word out about the company and drive qualified customers to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Coordinate events and tradeshows participation and prepare material for that
- Interface with media and PR agents and prepare / review press releases
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Prepare graphic and video content or manage third parties for that
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Update periodically our social media and blogs and actively engage with the audience.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze customer behavior and adjust email and advertising campaigns accordingly
- Willingness to travel
Profil
The Profile :
3-5 years of experience in a relevant industryCompetence as a creative writer with an eye for great emails and landing pagesProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateExposure to technology industries, especially telecom or space.Experience with graphic tools such as Photoshop and / or video editing tools.Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsDescriptif de l’organisation et du départementOur client, a key player in the Space industry, are actively seeking a Marketing manager for their Luxembourg office. This role will play a vital role in the company’s growth and activity in the sector. The ideal candidate has experience in a start up environment within Luxembourg.
OffreTBD