Digital Marketing Specialist FMCG

Our

esteemed client is a leading international food company with commercial

activity in many markets across the world. For 100 years now, their passion is

to offer products made from the best & freshest ingredients, managing a

diversified portfolio with iconic brands and offering a high quality &

tasteful experience, loved & trusted by their consumers.

This role

is based in LUXEMBOURG and is reporting to the Digital Marketing Manager.

G.A.S. up

to 70K + Bonus.

Responsibilities

Responsibilities :

Responsible for all day-to-day

operations : from the planning process to the implementation and optimization of

Social Media campaigns (Facebook, Instagram, Pinterest, TikTok), of digital

video campaigns (YouTube) and paid search campaigns (Google Search)

– direct buying.

Upload and manage keywords, ad

creative, and ad extensions for Search campaigns. Perform ongoing keyword

discovery, expansion, and optimization. Utilize bid management tools to

maximize the effectiveness of campaigns

Oversee daily performance,

budget pacing, and trends to meet campaign goals. Make necessary campaign

optimizations.

Perform A / B tests and

experiments in paid media to gather new recommendations for the media strategy.

Plan and schedule organic

content in social media. Review organic performance results for assigned

markets.

Contribute to defining

guidelines and best practices for social media organic strategy.

Identify food trends through

Pinterest trends, and create a content proposal for paid media tailored to the

market needs.

Assist in managing the website,

uploading content, and coordinating with the external agency functional

updates.

Track, report, and analyze all

digital marketing campaigns and website analytics.

Monitor market trends in the food

and dairy sector through the internal social listening tool.

Present results to leadership

as needed.

Liaise with the Company’s International

marketing teams for implementations of each Country’s digital activities.

Other duties as assigned.

Your Profile

Qualifications :

Bachelor’s degree, preferably

with a focus on advertising, marketing, business administration, or

communications

Approximately 3-5 years’ experience

in paid search and Social Networks media buying

Experience with search engine

platforms, web analytics tools, bid management tools, and other third party

tools such as Google AdWords and Google Analytics, Facebook Business Manager

Google Ads and Facebook Ads

certifications are desired

Strong project management

skills

Strong communication skills

High attention to detail

Proficient in Analytical and

Excel skills

Languages : Fluent English. French

or German are not required but it is a plus

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