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Communication and Marketing Officer (M / F / X)

Communication and Marketing Officer (M / F / X)

Comite Luxembourgeois pour l'Unicef AsblLuxembourg City, Luxembourg
30+ days ago
Job description

Communication and Marketing Officer (M / F / X)

Based in Luxembourg | 80-100% | Permanent Position

About UNICEF Luxembourg

At UNICEF, we believe every child deserves a safe, nurturing, and opportunity-filled future. We work tirelessly to protect children's rights, improve access to education and healthcare, and advocate for policy changes that create lasting impact.

UNICEF Luxembourg is seeking a Marketing and Communication Officer to help shape public perception of our organization, build brand equity, and strengthen our visibility across platforms and audiences. You'll play a key role in developing integrated marketing and communication campaigns that inspire action and mobilize support for our mission.

Your Role

As Marketing and Communication Officer, you will support both day-to-day communication activities and long-term brand development. You'll collaborate with all departments to ensure our message is clear, consistent, and compelling across all channels. You will increase UNICEF's share of voice on key child rights and fundraising campaigns by taking a focused approach that ensures the organisation is consistently associated with children and recognised as the leading children's charity.

While core communications and social media are shared responsibilities within the team, you will lead our marketing strategy and implementation, bringing creativity, structure, and impact to our outreach efforts. We are specifically looking for someone with strong technical and digital marketing skills to complement our in-house communication and content expertise.

Key Responsibilities

Strategy & Campaign Planning

  • Assist in annual and multi-annual strategic planning and budgeting for marketing and communication activities.
  • Develop and implement integrated marketing and communication strategies and plans aligned with UNICEF Luxembourg's fundraising and advocacy goals.
  • Creation, coordination, and execution of campaigns, including partner initiatives, event promotions, and donor engagement efforts.

Marketing & Content Development

In close cooperation with all departments, you will :

  • Market and adapt audience-centered content (text, graphics, video) for fundraising and advocacy campaigns, and manage its distribution across communication channels including digital marketing campaigns and platforms.
  • Support the creation and launch of UNICEF Luxembourg's new website, ensuring it remains SEO-optimized, accessible, user-friendly, and aligned with branding and communication goals.
  • Manage email marketing campaigns and monitor performance metrics.
  • Coordinate the production of marketing and visibility materials, including videos and partner toolkits for campaigns and events.

    • Brand & Cross-Channel Integration

  • Help ensure consistency of brand messaging and visual identity across platforms and materials.
  • Work closely with all departments to integrate campaigns across channels and ensure alignment.
  • Support media relations and liaise with press contacts when needed.

    • Monitoring & Evaluation

  • Use data insights and performance analytics to assess campaign effectiveness and guide improvements.
  • Track KPIs for marketing and communication efforts and contribute to internal reporting.

    • What We're Looking For

  • Minimum Bac+3 degree (Bachelor's degree or equivalent) in marketing, communication, journalism, public relations, or a related field.
  • Minimum 5 years of professional experience in marketing, communication, journalism, or public relations (experience in the NGO or non-profit sector is an asset).
  • Proven skills in storytelling, campaign planning, and message development for diverse audiences.
  • Solid understanding of digital platforms and tools, including website content management, email marketing systems, social media campaign back-ends, and basic video editing tools.
  • Knowledge of SEO, UX / UI principles, and web performance tracking tools.
  • Experience in content creation across platforms (email, web, print, video).
  • Strong command of French, English, and German. Luxembourgish is an asset.
  • A creative mindset, excellent organizational and strategic thinking skills, with attention to detail.
  • Proactive and self-motivated, with the ability to take ownership, identify priorities, and drive projects forward without the need for detailed task planning or close supervision.
  • Ability to manage multiple projects independently and meet deadlines.
  • A genuine commitment to UNICEF's mission and children's rights.

    • What We Offer

  • A chance to contribute to meaningful work that makes a real difference for children
  • Possibility of remote work and flexible working hours
  • A small dynamic and supportive team environment within a large and impactful international organization
  • Opportunities for learning, creativity, and professional growth
  • Participation in international onboarding sessions and occasional UNICEF meetings abroad
  • The possibility to learn about UNICEF's programmes and impact on the ground
  • Flexibility and trust : we value initiative and responsibility over micromanagement

    • How to Apply

    Please send your CV and a cover letter by September 1st via Jobs.lu

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