Strategic Growth Manager – High ASP Segment, EU FBA

We’re seeking a highly analytical and business-savvy Strategic Growth Manager to unlock growth opportunities in our FBA High ASP (Average Selling Price) segment across the EU Stores. This role sits at the intersection of strategy, analytics, and category expansion, focused on identifying underpenetrated product categories (>

50), uncovering root causes, and driving actionable solutions to scale third-party (3P) Seller participation.

Key job responsibilities

As a Strategic Growth Manager in the EU FBA High ASP segment, you will report to the High ASP Business Manager and play a critical role in shaping the future of our marketplace. You’ll dive deep into category data, seller dynamics, and market signals to identify gaps and untapped potential. Your core responsibility is to identify and size these opportunities, diagnose friction points, and work across partner teams (e.g., Category Management, Sales, Product, and Marketing) to address barriers and enable growth.

• Identify and size whitespace opportunities within the High ASP segment across EU locales.
• Analyze seller and customer behavior to understand root causes of underpenetration in specific categories or price points.
• Develop business cases and growth strategies to increase third-party seller participation.
• Collaborate cross-functionally to drive initiatives that improve selection, pricing, and customer experience for high-value products.
• Monitor performance metrics, set goals, and track progress against growth plans.

A day in the life

As Strategic Growth Manager, your week blends data analysis, problem solving, and cross-functional collaboration. You’ll identify underpenetrated high ASP categories, analyze root causes, and size opportunities using marketplace data.

You’ll work closely with category, seller, and product teams to turn insights into actions—whether that’s improving seller experience, or shaping go-to-market plans. You’ll regularly communicate findings, build business cases, and track the impact of your initiatives—all with the goal of unlocking scalable growth in the EU marketplace through incremental selection growth.

About the team

Third-Party Sellers are a critical part of Amazon’s vision to offer the Earth’s largest selection at lowest prices and fastest delivery speed. These Sellers offer hundreds of millions of unique products providing a broad and diverse inventory of products. Fulfillment By Amazon (FBA) enables Sellers to provide fast and efficient delivery to their Customers using Amazon fulfillment services. Sellers now make up the majority of the business on Amazon.

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