Global Digital Platforms Manager

Job Location : ​Senningerberg​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role :

As the Ferrero Global Digital Platforms Manager , you will lead the management and evolution of our global digital platforms , covering websites, CRM, and cross-functional initiatives that support Ferrero’s digital strategy and growth ambitions. This role is central in promoting the adoption of global digital solutions and aligning them across markets and categories. You will own the global roadmap and establish a cross-functional collaboration model , enabling strong governance, integration, and innovation across teams.

Your scope will focus on three strategic pillars :

Website Platforms (Brand Digital Identity), Global CRM Platform, Evolution of Platform Measurement capabilities and evolution.

Main Responsibilities :

In the area of Websites & Brand Digital Identity , you will own the strategy, roadmap, and performance of Ferrero’s global website platforms. Acting as the business representative, you’ll coordinate across the category digital leads and the Ferrero IT department to ensure interconnection across the digital ecosystem. Your leadership will extend to cross-category initiatives , identifying optimizations and ensuring products and processes evolve to match business needs.

You’ll also establish governance for cross-functional programs , promote best practices , and scale learnings across teams. You’ll ensure alignment and communication between internal and external stakeholders to successfully integrate consumer and shopper-facing initiatives. As business lead for OPE category promo platforms , you’ll guide their strategic deployment.

For Platform Policy & Measurement Harmonization , you will evolve Ferrero’s global web policies , define and drive a scalable data governance model , and support the development of analytics structures such as taxonomies and naming conventions . Partnering with global BI&A and IT teams, you will shape the ongoing support model from a business perspective, ensuring measurement frameworks are consistent and robust across all categories.

In your role as business co-lead of the Global CRM Program , you’ll partner with the CRM focal point and local leads to define and drive its strategic roadmap and future evolution . You will coordinate stakeholders across markets, ensure local programs are aligned with global objectives, and surface scalable opportunities . You’ll also monitor performance and guide continuous improvement and innovation in CRM deployment.

Who we are looking for :

You're a seasoned digital leader with 15+ years of experience in consumer digital transformation and innovation , ideally within omni-channel environments large, multi-brand CPG companies. You have successfully led at least 1–2 major digital platform business initiatives and delivered measurable consumer impact across multiple markets. Global headquarters experience is plus.

Your knowledge covers digital marketing, CRM, consumer loyalty, marketing automation, content management technologies, and performance analytics. You bring strategic expertise in measurement frameworks, channel best practices , as well as a strong understanding of web technology stacks like Drupal CMS, OneTrust, Google Marketing Platform, Consumer Data Platforms, and SAP CX CRM.

You communicate with clarity and impact. You’ve managed cross-functional teams and budgets , your project and programme management are first class and your leadership fosters collaboration and innovation across all levels of the organization.

Your fluency in English is essential; other languages are a plus. You also demonstrate a genuine passion for digital innovation , including AI, machine learning, and MarTech trends.

This role may require occasional travel (less than 10%) to connect with Regional Business Units and key external stakeholders.

How to be successful in the role and at Ferrero :

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.