Senior Manager Trade Marketing – Developing Countries (f / m / d)

The registered office of RIGO Trading S.A. is established in the municipality of Niederanven in the EBBC business complex close to the Findel Airport. The company started up only in 2014 and employs currently more than 90 employees.

One purpose of the company is the acquisition by purchase, registration, and transfer by sale or exchange of intellectual and industrial property rights. RIGO Trading S.A. takes care of the procurement and in particular the purchase of CAPEXs, raw materials, packaging and print materials, for the activities of the companies of its group and the distribution of goods produced on the Luxembourg market and to duty free and retail customers worldwide. The global Travel Retail Management and as well the associated Marketing and Key Account Management have been successfully established in RIGO Trading S.A. during the course of the years 2015 and 2016. Since 2017 the Global Export / Developing Countries business (for more than 40 countries) and Sales and Marketing activities have been consolidated in Luxembourg as well.

Senior Manager Trade Marketing – Developing Countries (f / m / d)

Ref. Pos_200822

Are you passionate about HARIBO and interested in making this iconic brand big in new markets. Then be part of our mission and join our international Developing Countries (Export) Team spreading happiness around the globe. We are looking to recruit a skilled and passionate Senior Manager Trade Marketing starting as soon as possible .

Core Function : The Senior Trade Marketing Manager – DC will be the link between Sales and Marketing Department. Develop trade marketing initiatives, drive brand visibility, in-store execution and sales performance. Considering the wide scope of Developing Countries (around 40 countries in 3 continents) and the different level of category and brand development, a very adaptive and energetic personality is needed. Working mostly through a small sales team and / or 3rd parties (i.e. distributors).

Main responsibilities :

• Build and maintain strong relationships with key distributors and retail partners, securing optimal shelf space and promotional opportunities.
• Ensure optimal visibility and placement of HARIBO brand (Modern and Traditional Trade), planogram optimization.
• Provide ongoing training and support to merchandisers to enhance their performance.
• Design and coordinate trade promotions, seasonal activations, and point-of-sale campaigns.
• Collaborate with sales managers and distributors to align promotional calendars, considering retailers’ requirements.
• Track promotion performance, shopper engagement and retailer’s category growth.
• Train and support HARIBO sales managers in implementing trade marketing activities.
• Develop and implement a comprehensive POSM (Point of Sale Materials) portfolio and shopper marketing strategy (executions within Haribo’s brand standards).
• Manage the trade marketing budget and define trade marketing KPIs and in-store execution metrics to measure success.
• Maintain a proactive understanding of external market dynamics and monitor competitor activities within the trade channel.
• Carry out ad-hoc tasks and responsibilities as assigned.

Additional Function : POSM Purchase Manager

Required profile :

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If you would like to apply for this position please send your complete application documents and specification of your earliest entry date, your salary expectation and the job reference number via Moovijob.com