Marketing & Brand Specialist

Do you live and breathe cycling culture, stay ahead of mobility trends, and get motivated by the idea of building a premium e-bike brand in Europe? Engwe, a leader in innovative urban mobility, is seeking an energetic Marketing & Brand Specialist to drive brand growth and make a lasting impact across Central and Western Europe. Responsibilities : Organize and manage new product launches, dealer events, and customer experiences to strengthen the presence of Engwe's brand in the market. Execute data-driven marketing campaigns, analyze the cycling market and competitive landscape, and propose strategies to reach and engage core audiences. Lead sponsorship and partnership activities—coordinate Engwe brand visibility at cycling events, marathons, city festivals, and expos. Grow and manage relationships with dealers, partners, cyclists, and local communities. Support broader brand initiatives by collaborating with design, sales, and product teams. Oversee and contribute to social media channels, creating content, monitoring engagement, and ensuring all social activity aligns with the brand identity. Qualifications : Experience in brand management, marketing campaign execution, or event coordination (bike industry or lifestyle brands an advantage). Strong organizational and project management skills; experience running events, launches, or sponsorship activations. Analytical mindset with a solid grasp of market research and competitor analysis. Excellent communication and interpersonal abilities, with a knack for networking in the cycling and mobility scene. Proficiency with current digital channels and familiarity with key social media platforms. Fluent Eng...

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